As part of our tenth anniversary year, UnitingCare West has unveiled a refreshed look incorporating an updated logo and revised colour palette; an integral part of our strategy to be seen and heard in the West Australian community.
After 10 years with the original logo it was felt that the organisation had evolved and grown and so wanted our brand to acknowledge that.
Our original brand is known well in the sectors we work in, but we are seeking to extend this reach to the general community more broadly.
The development of this refreshed brand has established a new way of talking about UCW as well as a new logo and associated identity changes, to support our position as a key community services organisation in Western Australia:
Over the coming year you will see this refreshed look across all UnitingCare West platforms, including newsletters, website, advertisements and promotions. What you won’t see is an overnight change. At UnitingCare West, we are very mindful of the costs involved in an exercise like this. As such we are conscientiously striving to minimise the cost as much as we can by only reproducing materials as we need to. We will not be throwing out reams of letterhead and publications. Instead we will be rolling out the new livery gradually and responsibly.
The refreshed logo also brings us into line with our WA Uniting Church Agency partners Juniper and Good Samaritan Industries, reflecting that the three agencies are part of the wider UnitingCare Australia network.
We are looking forward to embedding our refreshed livery and the new ways we talk about UnitingCare West over the coming year.
UnitingCare West Unveils Refreshed Look
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